Start Up Business Essentials

Turn your business ideas into a registered, tax-compliant, and financially-sound reality
-without the overwhelm
Starting a business is exciting
but let’s face it- the process can be confusing and stressful.
❌ You’re unsure where to begin with government registrations
❌ You’re worried about tax requirements and deadlines
❌ You have no idea how to handle bookkeeping
❌ And financial planning? That feels like a whole different language
That’s where we come in.
We’re a consultancy firm dedicated to helping aspiring business owners transition smoothly into entrepreneurship. From securing your business permits and registering with the right agencies, to managing your taxes, books, and financial plans—we’re here to make your journey easier.
✅ No more guesswork
✅ No missed deadlines
✅ No feeling lost in the process
Just expert guidance, full support, and peace of mind—so you can focus on what truly matters: growing your business.

Meet the team
The journey began in May 2015, when Ruthie stepped into the world of finance as a Financial Consultant. Motivated by the birth of her eldest son, she decided to elevate her career as a Certified Public Accountant, using her expertise to help individuals manage their personal finances with clarity and confidence.
Rooted in personal experience and a deep desire to create stability, she built a business not just for herself, but for her family—and extended that vision to every client she serves. Coming from a broken family, she made it her mission to protect her own and inspire others to do the same.
Her efforts are strongly supported by her husband, Mark Leandro Juanson, who leads the Liaison Services and Personal Finance arm of the company. Together, they form a dedicated team committed to helping clients navigate both the business and financial aspects of their lives.
Her vision is simple yet powerful: “Everyone enjoying life to the fullest without worrying about money.”
With this, she continues to empower families to build sustainable lives through practical business guidance and sound personal finance strategies.
Here's How RSJ Experts can help you
Business Coaching
Involves personal and business coaching because we believe that what you are in one thing is what you are in everything. We go hand in hand with our students in setting up their own business. We have pool of industry experts, who can support aspiring entrepreneurs to be successful in their endeavor.
BUSINESS PERFORMANCE
We support our clients as to their business performance focusing on the financial analysis of the company’s profit and loss, budget actualization, cash flow management and product pricing.
FINANCIAL SERVICES
We support our clients in documenting their business transactions.
- Bookkeeping, Tax filing,
- Payroll computation
- Preparation of Balance Sheet, Income Statement and Cashflow Statement
- Resolving BIR / SEC cases
Liaison Services
We support our clients in government compliance.
- DTI / SEC Registration
- BIR Registration
- Municipal Business Registration
- Building and Occupancy Permits
- IPO Registration (Trademark, Patent and Copyright)
- FDA Registrations (License to Operate and
- Certificate of Product Registrations)
Retiring business
- Other Business Compliance
PERSONAL FINANCE
We want to guide our clients until their personal finance management by giving the following services:
- Financial Literacy Program
- Earning
- Managing
- Growing
- Distributing
- One on one Personal Financial Planning
- Children Education Planning
- Retirement Planning
- Estate Planning
LEARNING SESSIONS
We provide courses to aspiring entrepreneurs and retirees.
- Life Coaching
- Retirement Planning (Life After Employment)
- Setting up Business
- Understanding Non VAT
- Understanding VAT
- Bookkeeping in Journals and Ledger
- Preparing Financial Statements
Ready to Start Your Business the Right Way?
Don’t let paperwork, taxes, and confusion hold you back.
What Do People Say About us












We'd Love To Hear From You
Starting a business doesn’t have to be confusing or stressful.
Whether you have questions, need expert advice, or are ready to get started—we’re here to help.
Reach out today and let’s make your business journey smoother and smarter.